W O W REAL ESTATE DEVELOPMENT · Selling since 2015 · recent sales mostly resales
completed per DLD · 100% complete · buildings · 894 units · 1 building · DLD target completion January 2021
Registered developer: W O W REAL ESTATE DEVELOPMENT (DLD no. 1147)
Master developer: BUSINESS BAY (L.L.C) (DLD no. 898)
Escrow account with Abu Dhabi Commercial Bank · Zoned by Dubai Development Authority (DDA)
From the Land Department’s projects file published 15 June 2026. These are the register’s own entries, not a status we determined, and they change only when DLD republishes the file. An escrow account being recorded is not an assurance about the project.
Median annual rent of AED 90,000 across 14,397 tenancies registered in the community over the last 12 months.
This is the community’s figure, not this project’s. The Land Department names a community on far more tenancies than it names a project, so this is shown where the project’s own registered tenancies are too few to publish. Buildings within one community differ widely, so treat it as the surrounding level rather than what this address achieves.

Street View imagery near Sls Dubai, via Google — the nearest public-road vantage point, not necessarily the building's own frontage.
AED 1,688/sqft
-1.6%
61 months
Registered resales here span 61 months. The CAGR beside this is drawn from them; a figure for what they will do next is a scenario you set on the returns page.
Registered DLD sales · medians, not estimates · how we compute this
Enter the size from the brochure or the floor plan. We price it against what homes of that size actually registered at in Sls Dubai — not an asking price, and not this project’s overall median, which mixes every unit size together.
A year’s rent against what completed homes of that size actually sold for in Sls Dubai over the same twelve months. Prices are this project’s own registered ready sales; off-plan sales are left out because rent is paid on built homes. Rents marked this building are registered new tenancies in Sls Dubai itself; the rest are homes of the same size in Business Bay, used where Ejari did not name the building.
| Size | Costs now, ready | Rents for | Gross yield | Ready sales, 12m |
|---|---|---|---|---|
| Studio | AED 1.38M | AED 95,000/yrsame size in Business Bay | 6.9% | 13 |
| 1 bed | AED 2.2M | AED 140,000/yrsame size in Business Bay | 6.4% | 18 |
Why this is lower than yields quoted elsewhere
The usual shortcut divides today’s rent by an average price — and in a market that has risen as far as Dubai’s, the average is a historical price. On that arithmetic a studio here reads 8.2% instead of 6.9%, because it prices the home at AED 1.16M — the median across every sale on record — rather than the AED 1.38M a completed one costs today. Every figure above uses the same twelve months, and completed homes only, on both sides.
What it returns after service charges
Starting from this building’s own owners-association budget for 2023 — AED 27/sqft, as filed with the Land Department. Charges have risen since then, so replace it with your own invoice if you have one. How to check it.
| Size | Charge / year | Rent after it | Gross | Net |
|---|---|---|---|---|
| Studio | AED 17,682 | AED 77,318 | 6.9% | 5.6% |
| 1 bed | AED 31,402 | AED 108,598 | 6.4% | 4.9% |
Still not the final number: agency commission on re-letting, and any month the home sits empty, both come out of net rent too. This subtracts the service charge only, because it is the one cost that is the same every year whether or not the home is let.
Gross yield: rent before costs. Service charges, agency commission, and any month the home sits empty all come out of it — in Dubai the service charge alone is commonly a fifth to a third of the rent, so treat these as the ceiling rather than the return.
Over the last twelve months a completed studio in Sls Dubai sold for a median AED 1.38M (13 ready sales), a 1-bedroom for AED 2.2M (18 ready sales). These are medians of sales actually registered with the Dubai Land Department, not asking prices. Completed homes only — off-plan registrations are left out, because they sell at a premium and are not the same purchase.
A studio rents for a median AED 95,000/yr (homes of about that size in Business Bay, 1,468 new tenancies), a 1-bedroom rents for a median AED 140,000/yr (homes of about that size in Business Bay, 1,486 new tenancies). These are medians of new tenancy contracts registered with Ejari over the last twelve months — what tenants agreed to pay, not advertised asking rents. Ejari names the building on only about one contract in five, and on none that match Sls Dubai, so every figure above is the rent for homes of that size in Business Bay — the area's rent, not this project's own.
Gross yields on completed homes in Sls Dubai run about 6.9% on a studio, 6.4% on a 1-bedroom, dividing a year of registered rent by what completed homes of that size actually sold for over the same twelve months. Both halves cover the same period, which is why these read lower than yields quoted against an all-time average price. They are gross figures: service charges, agency commission and void periods are not deducted, and in Dubai the service charge alone commonly takes a fifth to a third of the rent.
0% of the 50 sales registered in Sls Dubai in its most recent twelve months of trading were off-plan, and the rest were completed homes. That window ends at this project's own newest registered sale rather than today, so a development that finished selling years ago still reports the year it was actually trading.
The Land Department's register holds 1,056 sales in Sls Dubai, the earliest registered in 2015. That is when a sale here was first recorded, which is not the same as when the project launched or completed — the transaction register carries no build date, so we do not publish one.
Price vs. Business Bay median
-20.9%
Priced at or below the area's real median.
Developer track record
1,059 real transactions
1 completed · 0 off-plan/in progress
Full track record →Verify before you commit
Permit, title, broker license, escrow — the free official checks.
Verification guide →When Sls Dubai completed in January 2021, 7 other other projects in Business Bay were also completing within 6 months — a useful reference point for how crowded the handover window actually was. Separately, 146 more other projects in Business Bay are still in the pipeline overall.
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Transport, schools, healthcare, and daily essentials within 3 km.
3.0 km
Burj Khalifa / Dubai Mall
1.3 km
Hartland International School
714 m
BIOS CLINIC
650 m
Al Reyhan Mini Mart
Straight-line distances — actual walking or driving routes will be longer. Measured from this project's own mapped location. Places data from OpenStreetMap.
Priced from each tower’s own registered sales, rather than the project median above.
Everything above is free and stays free. What this page cannot tell you is what your unit is worth — the median here covers every size at once, and a two-bedroom can be 1,062 or 1,558 sqft. Our report matches comparable sales to one unit's size, and adds the three checks that need a person to open an official system on the day: the agent's licence, the project's escrow, and its registered status.